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Abercrombie and Fitch : history and present days
Abercrombie and Fitch is one of the company the history of which is calculated by decades. It was founded in 1892 by David Abercrombie and Ezra Fitch and at first the company focused on sporting and excursion goods. Up to the begging of 20th century the company supplied celebrities with products ranging from clothing to firearms. Among Abercrombie and Fitch retail store customers were Teddy Roosevelt, Greta Garbo, Katharine Hepburn, Clark Gable, Cole Porter, John Steinbeck, and Ernest Hemingway.
As any other organization, company, etc, Abercrombie and Fitch used to experience some financial troubles, however this fact in its history made the label steadier and firm only. It was purchased in 1988 by The Limited and under the direction of Michael S. Jeffries the company became "Casual Luxury" lifestyle brand in present day. The company consists of 362 same-brand name stores and a total of 1004 stores located in US, Canada, England. The Abercrombie and Fitch company plans is to go on launching new stores.
Tees, polos, fleece, shirts, knits, jackets, underwear, shorts, jeans, caps – this is far not the whole list of high stylish and excellent clothing designed at Abercrombie and Fitch for men and women. Underwear, fragrances, flip-flops also enjoy wide popularity among great number of clients. "Fierce", "Cologne 41" cologne and "8", "Classic", "Perfume 41" women's perfumes are in great demand and make customers pronounce the name of the brand more frequently and with pleasure.
Men, women and kids tastes and fashion wear requirements are all taken into consideration by Abercrombie and Fitch. Thus if you want to have stylish everyday look this companies knows how to make ordinary day special. Authentic quality, cool, up-to-date, perfect models able to make quite different people look and feel great! Each season there is a new collection which manages to amaze over and over again customers and their ever-elevating demands.
Abercrombie and Fitch turn casual jeans and t-shirts into cosy and fashionable clothing to become a fan of which is quite simple. Kids (ages 7 through 14) also have all chances to be worn stylish wear. This line of parent brand, ''abercrombie'', was introduced in 1998 and became successful innovation. It seems that the idea of Abercrombie and Fitch label is to make the whole world stylish and attractive. And they manage to do it!
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